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Dear Better Self

Client

Lola & Agustina Caballero

Services

Brand Identity, Complete Package, Illustration & Iconography

Location

Sydney, Australia

Year

2023

Reel

Dear Better Self is a content production company dedicated to creating a community around personal growth and mental well-being — inspiring individual potential and collective balance.

Founded by sisters Agustina and Lola Caballero, the project combines their backgrounds in journalism, holistic coaching, yoga, and therapy to share diverse perspectives on self-development.

The visual identity reflects their youthful, fresh energy, with a typographic logo where the double “TT” symbolizes both their bond and the love they pour into the project.

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