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Dear Better Self
Client
Lola & Agustina Caballero
Services
Brand Identity, Complete Package, Illustration & Iconography
Location
Sydney, Australia
Year
2023
Reel
Dear Better Self is a content production company dedicated to creating a community around personal growth and mental well-being — inspiring individual potential and collective balance.
Founded by sisters Agustina and Lola Caballero, the project combines their backgrounds in journalism, holistic coaching, yoga, and therapy to share diverse perspectives on self-development.
The visual identity reflects their youthful, fresh energy, with a typographic logo where the double “TT” symbolizes both their bond and the love they pour into the project.

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